Privacy Compliance

Protect Your Medical Practice from a Frivolous Privacy Lawsuit

The digital landscape is changing rapidly, and privacy compliance is now a critical concern for medical practices. Recent lawsuits have targeted healthcare providers for tracking website visitors without proper disclosures. Ensuring compliance with evolving privacy laws can help protect your practice from unnecessary legal risks.

At SILVR, we take privacy compliance seriously and have shared key considerations and recommendations to help you stay compliant.

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What Are Tracking Pixels?

Tracking pixels are small pieces of code embedded in a website or in Google Tag Manager that collect data about visitor behavior. These pixels, often used for marketing analytics, help practices understand website performance, and measure advertising effectiveness.

Common tracking tools include:

  • Facebook (Meta) Pixel – Used to track and optimize ad performance.
  • Google Analytics – Provides insights into website traffic and user behavior.
  • Google Ads Conversion Linker – Tracks ad-driven conversions.

While these tools are valuable for marketing, they also collect sensitive information, making compliance with state and federal privacy regulations essential.

Why Privacy Compliance Matters

Many medical practices use tracking pixels and analytics tools to measure marketing performance. However, state privacy laws are tightening regulations on data collection and these laws are changing rapidly.

Non-compliance can result in:

  • Legal liability – Privacy lawsuits and class actions are increasing.
  • Financial penalties – Some practices have paid significant settlements.
  • Reputation risks – Privacy violations can erode patient trust.

Updating your website’s privacy policies and implementing proper consent mechanisms can help reduce your exposure to these risks.

Privacy Laws Are Evolving

There is no single federal privacy law governing all medical websites. Instead, states are introducing their own regulations, each with different requirements. Some states with active privacy legislation include:

  • California (CCPA/CPRA) – Requires explicit disclosure of data collection and user opt-out options.
  • Virginia (VCDPA) – Expands protections for consumer data privacy.
  • Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) – Introduce new obligations for businesses handling consumer data.

More states are following suit, and regulations will continue to evolve. Consulting a legal professional ensures that your practice stays compliant.

What You Need to Do

To maintain compliance and continue tracking website data, we strongly recommend the following:

  1. Review and update your website’s Privacy Policy and Terms of Use per the guidance of your legal counsel.
  2. Implement a cookie compliance software tool.
  3. Ensure transparency with website visitors.
    • Clearly inform users about tracking practices and allow them to opt out.
  4. Stay informed and up to date on state privacy laws.

How SILVR Can Help

Graphic depicting web developer at SILVR implementing correct privacy practices

We understand that privacy compliance can feel overwhelming. While SILVR is not a law firm, we can:

  • Provide standard privacy policy and terms of use examples for legal review and sign off.
  • Recommend cookie compliance software that aligns with best practices.
  • Implement changes to your website upon approval from your legal counsel.

Privacy laws are evolving, and compliance is no longer optional. By taking the right steps now, you can continue to track marketing performance while protecting your practice from unnecessary risks.

Questions About Privacy Compliance?

If you have concerns about privacy compliance on your website, we’re here to help. Contact SILVR to discuss best practices and solutions tailored to your practice’s needs.