Your online presence is one of your most valuable assets. From your website to your maps to your social media profiles, ensuring you have full control and ownership is crucial for your brand’s security, integrity, and growth. Here are a few tips to help ensure you safeguard your digital marketing assets effectively.
Your domain name (your “www.name.com”) is your digital address; it’s how people find you online. Ensure you’re the registered owner and keep your registration details up-to-date. Losing control of your domain can devastate your online footprint, potentially halting your business operations entirely.
Your website is your digital storefront. Owning your website—not just renting it from a web vendor—is critical. This ensures you have full access and control over your content, design, and functionality, allowing for tailored experiences that truly reflect your brand. You should also own your website design files and database. This way, if your relationship with your website vendor changes, you can transfer everything as-is to a new vendor.
Google’s suite of tools, including your Google Business Profile (maps listing), Google Analytics, Google Tag Manager, Google Search Console, and YouTube, are pivotal in understanding and optimizing your online presence. Make sure these assets are managed under an account you own, and check and update the backup email and phone number regularly. Doing so lets you control your data, insights, business profile, and online presence on Google’s platforms.
Your social media accounts are direct lines to your audience. Owning and controlling these accounts is non-negotiable. This ensures you have complete control over your social media presence, including customization, posting, and engagement with your audience.
Owning domain-based email accounts (e.g., john@company.com) not only enhances security but also ensures you control your messaging and contacts. These accounts are more secure than non-domain accounts (e.g., john.company@gmail.com) and are crucial for preventing data breaches, especially when employees leave the company.
By following these steps and maintaining NAP consistency across all online platforms, you’ll not only make it easier for customers to find and contact you but also improve your local search engine rankings. Consistency is key in the digital world, and ensuring your NAP information is up-to-date is a fundamental step in achieving it.
At SILVR, we understand the intricacies of digital marketing. Protecting your digital assets isn’t just about security—it’s about ensuring the longevity and success of your brand online. Implement these strategies to safeguard your digital future, and contact us for expert guidance on securing and optimizing your digital marketing strategy.
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