Weight Loss Medication Marketing: What You Need to Know Now

Disclaimer: This is not legal advice. Consult with a healthcare attorney about your specific situation.

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The Key Points

  • Don’t use brand names (Ozempic®, Wegovy®, Mounjaro™, Zepbound™) in marketing unless you offer the FDA-approved versions
  • Don’t use generic names (semaglutide, tirzepatide) if offering compounded versions
  • Even educational content about these medications carries risk
  • Update your website now with compliant terminology

What's Happening?

  • Pharmaceutical companies are filing lawsuits over unauthorized brand name usage
  • FDA has removed some medications from the shortage list, changing compounding rules
  • Google and social media have created stricter advertising policies

The Risks Are Real

Legal Issues:

  • Trademark lawsuits from pharmaceutical companies
  • FDA enforcement for improper marketing of compounded medications
  • Rejected ads on Google (requires LegitScript certification) and social media platforms

Educational Content Risks:

  • Using brand names as SEO tactics while offering alternatives may be considered misleading
  • Even purely informational content can trigger trademark concerns

Safe Marketing Alternatives

Use these terms instead:

  • “Physician-supervised GLP-1 weight management”
  • “Clinician-guided weight loss treatments”
  • “Medical weight management solutions”

What To Do Now

1) Check your website for medication names (including in meta data)

2) Review your ads for non-compliant terms

3) Update content to use safe terminology

4) Consult your legal team about your specific situation

Tell Us Your Plan

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Let us know:

  • Which medications you actually offer
  • What your legal team recommends
  • Your preferred compliant language

We’ll quickly update your online presence based on your guidance.